While with an automotive company who needed us to create technical videos features an expert explaining a product and then build those videos into an elearning course. Following is a brief case study of that experience; some of the visual examples have been modified to maintain the integrity of our agreement with our customer to not share their proprietary information.
The Challenge: Technical Training Video can be Dry
Delivering technical videos in an engaging way for learners—that lends itself to creative interactions and meets the objectives of the course—can be difficult. Our team brainstormed multiple ways to display this content to catch the attention of the learner, and keep it.
The Approach: Set the Technical Training Video in a Scene
To deliver these videos in an engaging way, we chose a movie theater-style format. Our idea was to deliver the videos, while pausing in between to engage the learner in knowledge checks using a question-answer format with a movie trivia theme. It was a fun and creative approach that met our needs. But at Endurance Learning, we don’t like to simply meet the needs—we like to exceed expectations.
As we worked on the visual design, the movie theater seemed imperfect. We toyed around with various formats, and eventually landed on a drive-in theater—we were working with an automotive customer after all.
The Result: A Highly Engaging Series of Technical Video
It’s the little things that bring training like this from good to great. The learner’s perspective in this course is from inside of a vehicle at a drive-in theater under the stars. To make this feel more immersive, we’ve incorporated a dimming animation before each video begins. This is followed by a brightening animation as the video ends and moves into each trivia question.
A custom rating screen was created which replicates what viewers see when they view a movie in person, along with a scrolling introduction screen that enhances the experience as if watching a movie that takes place in a galaxy far, far away.
Once we nailed down visual design, the course came together quickly to meet our aggressive timeline. We were able to reuse the format several times to deliver the content and foster engagement.
