Table of Contents

What can Learning & Development professionals learn from Coke’s “Share a Coke with ___” Campaign?

On Friday I needed some fresh air, so I got up from my desk and took a walk. I ended up at a drug store. Ok, fine, I confess that in addition to some fresh air, I also needed some candy.

As I stood waiting in line to pay, I walked by the refrigerated beverages and this one caught my eye.

Coke

I wasn’t even thirsty, but it resonated with me so I bought it. I was a mascot in college (go Colonials!!) and this little message on this bottle of soda instantly brought me back to the glory days of crowd surfing and getting thousands of people to do the wave during games televised on ESPN.

I wonder what lessons this has for L&D professionals. How can we get people who aren’t even thirsty to buy-in to what we’re selling? Compliance training. Diversity training. New employee orientation. 

Coke wasn’t selling me sugary, empty calorie-laden carbonated water as I stood there in line at the drug store. They sold me an experience, a memory. And I was all too happy to plunk down a few extra bucks on their beverage.

How many times do we, in the business world, just sit our learners down and say the equivalent of: here, take some sugary, empty calorie-laden carbonated water and drink it. Now.

A while back I wrote this post on 5 ways to open a presentation. It offers some ideas for activities that can immediately help you connect with your audience. When we connect with our audience, our content is more likely to resonate and more people will be likely to buy in to what we’re offering.

I think it goes further than that, however. Please come back on Thursday when I’ll expand my thoughts using a specific case example. Over the past several months, Facebook has been getting a lot of press for it’s recently updated and publicly released anti-bias training. Take a look for yourself and let’s compare notes on whether this initiative seems to be more on the side of empty calorie-laden sugar water or if it’s more of an experience designed for people to buy in.

Articles Similar to What can Learning & Development professionals learn from Coke’s “Share a Coke with ___” Campaign?

How to create a training plan in under 10 minutes

Using a lesson plan template (which is the most downloaded resource from this blog) can help give you structure. Using Soapbox can save you all sorts of time (and still give your presentation some structure)!

Does training actually change behavior?

Does training actually change behavior? It’s a question we should be able to answer honestly. (And the answer is: No, not 100%… and yes, but seriously, not 100%)

Hybrid Learning: When to use it

Recently I had an opportunity to talk with the folks at Mimeo about hybrid learning and when to use it. In today’s post, I share a link to that podcast, which is one in a series of podcasts they did with industry leaders on hybrid learning strategies.

L&D Lessons Learned from Being a Parent (Part 5 of 5)

Once we get into a comfortable routine, how easy is it to want to try something new? Erin Clarke shares a few ah-ha’s about what she discovered and how she became better when she decided to leave her comfort zone and try something new.

Subscribe to Get Updates from Endurance Learning

Brian Washburn, Author

Brian Washburn
CEO & Chief Ideas Guy

Enter your information below and we’ll send you the latest updates from our blog. Thanks for following!

Grow your L&D Career Today!

The Foundations of L&D course through the L&D Pro Academy provides the concepts and practical experience you need to grow your confidence and abilities as a well-rounded L&D professional.

Enter your email below and we’ll be in touch with an info sheet!

L&D Pro Academy

Find Your L&D Career Path

Explore the range of careers to understand what role might be a good fit for your L&D career.

Enter your email below and we’ll send you the PDF of the What’s Possible in L&D Worksheet.

What's possible in L&D

Let's Talk Training!

Brian Washburn

Brian Washburn
CEO & Chief Ideas Guy

Enter your information below and we’ll get back to you soon.

Download the Feedback Lesson Plan

Enter your email below and we’ll send you the lesson plan as a PDF.

feedback lesson plan
MS Word Job Aid Template

Download the Microsoft Word Job Aid Template

Enter your email below and we’ll send you the Word version of this template.

Download the Free Lesson Plan Template!

Enter your email below and we’ll send you a Word document that you can start using today!

free lesson plan template
training materials checklist

Download the Training Materials Checklist

Enter your email below and we’ll send you the PDF of the Training Materials Checklist.

Subscribe to Endurance Learning for updates

Get regular updates from the Endurance Learning team.