Table of Contents

What’s Possible?

Before every movie I watch on an international flight, there is an HSBC commercial. I absolutely love these commercials.  They paint a picture of a future I would never imagine on my own. They show me what’s possible.

https://youtu.be/CCFIB2E-a5g

In their book Made to Stick, the Heath brothers declare that messages are more “sticky” and memorable when they’re simple, concrete, and tell a story. These short HSBC ads definitely fit this bill: a little girl buying lemons in India, then she calls a boy her own age in France (her distributor) as she gears up to grow her lemonade stand. “In the future a rapidly growing business will need a global supply chain.”

These ads capture my imagination. I wish I could say the same about many of the training presentations I’ve attended over the past 15 years.

The ultimate goal of training and professional development is to help someone do their job better. In order for this to happen, people need to remember what they learned in the training. It needs to be “sticky.” It also helps if attendees can see themselves using their newfound knowledge and skills. It helps if they can see the possibilities and the benefits they’ll reap if they should change their behavior and begin to do things differently or better.

It’s Friday, so I’ll keep this blog post short and I’ll leave you with this guiding question as you gear up to craft your next training session: how are you going to inspire your learners by painting a picture about what’s truly possible if they were to actually to go home and do everything you’ve trained them to do?

The Train Like A Champion Blog is published Mondays, Wednesdays and Fridays.  If you think someone else might find this interesting, please pass it along.  If you don’t want to miss a single, brilliant post, be sure to click “Follow”!  And now you can find sporadic, 140-character messages from me on Twitter @flipchartguy.

Articles Similar to What’s Possible?

airline flying through a sky with palm trees
Job Aids
Brian Washburn

3 Job Aid Design Lessons from a Beach in Hawaii

An effective job aid might be able to replace the need for actually training someone. At the very least, it can be distributed as part of a training to help people remember a rule or how to do something new. Drawing inspiration from “job aids” we see every day when we walk around can make our job designing effective job aids easier.

Erin Clarke

Using a Whiteboard in a Virtual Classroom

Do you remember the time way back before COVID when we all gathered in classrooms for training? We have seen some Instructor-Led Training (ILT) return, but with the advancements of

Hybrid Learning: When to use it

Recently I had an opportunity to talk with the folks at Mimeo about hybrid learning and when to use it. In today’s post, I share a link to that podcast, which is one in a series of podcasts they did with industry leaders on hybrid learning strategies.

Subscribe to Get Updates from Endurance Learning

Brian Washburn, Author

Brian Washburn
CEO & Chief Ideas Guy

Enter your information below and we’ll send you the latest updates from our blog. Thanks for following!

Download the Facilitator Evaluation Rubric

Enter your email below and we’ll send you the PDF of the rubric to help you assess the skills of someone delivering training.

activities cookbook

Download the Training Activity Cookbook

Enter your email below and we’ll send you the PDF of the Endurance Learning Activity Cookbook.

Let's Talk Training!

Brian Washburn

Brian Washburn
CEO & Chief Ideas Guy

Enter your information below and we’ll get back to you soon.

Download the Feedback Lesson Plan

Enter your email below and we’ll send you the lesson plan as a PDF.

feedback lesson plan
MS Word Job Aid Template

Download the Microsoft Word Job Aid Template

Enter your email below and we’ll send you the Word version of this template.

Download the Free Lesson Plan Template!

Enter your email below and we’ll send you a Word document that you can start using today!

training materials checklist

Download the Training Materials Checklist

Enter your email below and we’ll send you the PDF of the Training Materials Checklist.

Subscribe to Endurance Learning for updates

Get regular updates from the Endurance Learning team.