
Brian Washburn
CEO & Chief Ideas Guy
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Join Brian Washburn to gain an understanding of the broad range of tools available to you as a trainer or training designer can change the game and alter your perspective on your role in your organization.
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To learn more about the elements in What’s Your Formula? Combine Learning Element for Impactful Training, visit https://www.51elementsoflearning.com/.
Many people land in roles where they are required to design or deliver training, but have never had much support to do it well. You may have been handed a slide deck and sent out to do sessions. You got good feedback because you’re an expert on your content. Now, the expectations have increased!
When you start as an expert, the transition to trainer can be unnerving because everyone wants you to be an expert in training. But where to start?







Creating effective training programs is an intricate blend of science and art. Balancing adult learning theory, available technology, proven practices, intuitive tools, creativity, and risk is crucial.
What’s Your Formula? Combine Learning Elements for Impactful Training by Brian Washburn is your guide to building a more comprehensive training program and taking advantage of the many tools that are available to you.
This book will not only ignite your imagination but will also provides a practical hands-on glossary, defining and describing each element of training in detail.
Whether you’re seeking fresh ideas or looking for a comprehensive framework to organize your training programs, What’s Your Formula? will help you unleash the power of learning and become a catalyst for transformative experiences.
Brian Washburn, co-founder of Endurance Learning, has over 20 years of experience helping subject matter experts become confident, engaging facilitators. His train-the-trainer sessions focus on practical tools, tailored guidance, and hands-on practice, equipping teams to deliver clear, effective training that sticks.
Brian regularly delivers Train-the-Trainer sessions to organizations of all sizes and has built Training Delivery Basics to support all trainers to better deliver sessions.
In addition to What’s Your Formula?, Brian Washburn is the author of Instructional Design on a Shoestring (2024).
He has also contributed chapters to several publications by the Association for Talent Development (ATD), including “ATD’s Handbook for Consultants” and “ATD’s Handbook for Training and Talent Development.”


Brian Washburn
CEO & Chief Ideas Guy
Enter your information below and we’ll send you the latest updates from our blog. Thanks for following!

Even if you haven’t yet purchased the book (what are you waiting for?!) you can get access to worksheets that will help guide you through the use of the elements of amazing learning experiences.
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Brian Washburn and the team at Endurance are eager to learn how we can help you create more effective and engaging elearning for your learners.
Brian Washburn and the team at Endurance are excited to customize the Endurance Learning Train-the-Trainer session for the needs of your trainers.

Brian Washburn
CEO & Chief Ideas Guy
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