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On-Demand Webinar

Managers Matter: Driving Better Training Outcomes

Manager involvement in training initiatives is essential for training success.

Training is an investment, but the true return isn’t measured by attendance—it’s measured by performance. This isn’t just a challenge for learners, or even trainers, but rather a shared responsibility among a variety of stakeholders.

Join Brian Washburn for this 60-minute webinar that will help you shift your focus from “what was taught” to “what was learned and applied,” and identify the key players who drive learning success. The webinar ends with small group work to discuss practical strategies for engaging stakeholders—especially managers—who are critical to a learner’s success.

By the end of this session, you will be able to…

Identify the key players that drive learning retention and accountability before, during, and after a learning experience.
Make a list of a variety of ways a supervisor can help or support a learner at each level of training evaluation.
Brainstorm strategies that training designers can use to engage managers, even when the managers don’t attend a training session.
Create a plan to drive better learning and performance outcomes from training.

Register for the Managers Matter Webinar

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Managers Matter: Session Agenda

The Retention Problem: Why even the best training fails and who holds the keys to fixing it.
The Key Players Revealed: An introduction to the Trainee, the Trainer, and the Manager, and their distinct roles over time.
The #1 Most Powerful Lever: A poll and discussion revealing the most critical person and point in time for ensuring training success.

A Manager’s Playbook for Evaluation:
- A quick review of Kirkpatrick’s 4 Levels of Evaluation.
- Interactive “Lightning Chat” session to build a bank of powerful questions managers can ask to gauge:
  - Level 1: Reaction – Was the training a good use of time?
  - Level 2: Knowledge – What key concepts were learned?
  - Level 3: Behavior – What’s being applied on the job?
  - Level 4: Impact – How has the organization benefited?
Tools to Support Manager Involvement in Training:
- Simple Behavior Observation Checklist
- 5-Minute Huddle Script
- Reporting & Metrics Guide
Interactive Breakout Session: Collaborate with peers to identify barriers to manager engagement and brainstorm practical solutions to improve manager involvement in training.
Action Planning & Wrap-Up: Solidify your plan to drive better learning outcomes.

About Brian Washburn

Brian Washburn, co-founder of Endurance Learning, has over 20 years of experience helping subject matter experts become confident, engaging facilitators. His train-the-trainer sessions focus on practical tools, tailored guidance, and hands-on practice, equipping teams to deliver clear, effective training that sticks.

Brian regularly delivers Train-the-Trainer sessions to organizations of all sizes and has built Training Delivery Basics to support all trainers to better deliver sessions.

In addition to his practical experience, Brian is the author of two books.

What’s Your Formula? Combine Learning Elements for Impactful Training (2021) and
Instructional Design on a Shoestring (2024).

He has also contributed chapters to several publications by the Association for Talent Development (ATD), including “ATD’s Handbook for Consultants” and “ATD’s Handbook for Training and Talent Development.”

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Managers Matter: Driving Better Training Outcomes

Training is an investment, but the true return isn’t measured by attendance—it’s measured by performance. This isn’t just a challenge for learners, or even trainers, but rather a shared responsibility among a variety of stakeholders. Join Brian Washburn for this free L&D webinar that will help you shift your focus from “what was taught” to “what was learned and applied,” and identify the key players who drive learning success. The webinar ends with small group work to discuss practical strategies for engaging stakeholders—especially managers—who are critical to a learner’s success.